Podcast
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43:37How to Talk About Pricing Without Killing Trust
Most providers dread discussing pricing because they've never been taught to sell—but reframing it as your moral obligation to help changes everything
32:35Unlocking the Full Power of Direct Primary Care
Direct primary care practices that add hormone replacement therapy see patients stop needing multiple medications and become raving fans
14:11Million Dollar Habits
Early morning routines and high-intensity systems separate successful HRT practices from struggling ones
19:42SHBG Explained
Watch Nico explain how SHBG guides your testosterone dosing decisions for men and women
13:41This Could Be Limiting You as a Provider
See how principles over protocols unlock solutions guidelines can't teach you
41:40How Clinic Owners Should Think About Video Marketing
Watch how Evan helps clinic owners use video to build real rapport with patients before they ever walk in
16:00How To Use AI In Your HRT Business In 2026
Watch Nico show how AI cuts through hours of course material to find exactly what you need in seconds
40:21The Systems of Million Dollar Clinics (and What Keeps Most from Achieving it)
Watch how accountability and systems separate million-dollar clinics from the rest
12:59Are Peptides FDA Approved? What Clinicians Need To Know
See how Nico helps you navigate peptide sourcing without risking your license or board standing
43:42The Hidden Cost of Over-Relying on Clinical Guidelines
See how rigid clinical guidelines can strip your clinical judgment—and what Nico does differently at HRT University
8:15Hormone Replacement Therapy: What Medical Professionals Get Wrong
See how providers trained in conventional medicine overcome their skepticism about HRT and transform patient outcomes
43:04How To Avoid AI Slop: What Clinicians Need To Know
Nico explains why AI-generated content feels hollow to patients and how authentic communication actually builds trust